Inspired Entertainment unveils content partnership with Gaming Arts

Supplier Inspired Entertainment has brokered a new collaboration with Gaming Arts which will see the pair adapt online slot titles for the North and South American land-based markets.  

Now, a range of Inspired’s flagship online titles will be distributed by Gaming Arts into land-based jurisdictions where VLTs, slot machines and any additional Class III gaming device is regulated – excluding Oregan, Illinois and Canada – where Inspired already holds an operational presence. This deal set to cover a vast geographical area spanning from North to South America and will see the adaptation of Inspired content for the wider Gaming Arts land-based audience.  

Speaking on this latest deal, Gaming Arts CPO, Greg Colella, said, “We are thrilled to be partnering with Inspired Entertainment to bring their highly successful online games to more land-based markets. Gaming Arts has always been dedicated to offering cutting-edge, engaging experiences for players, and this collaboration allows us to adapt Inspired’s proven online content extending deeper into the land-based environment.” 

This sentiment was echoed by Gaming Arts CEO, Rob Ziems, who added, “This partnership marks an important step for Gaming Arts as we continue to innovate and expand our offerings. By adapting Inspired’s proven digital content for land-based play, we’re confident we’ll create exciting new experiences that will engage players and elevate the gaming landscape.” 

Indeed, Ziems took over as Gaming Arts CEO in June, following the departure of Mike Dreitzer, who joined the Nevada Gaming Control Board (NGCB).  

Good to know: Last month, Gaming Arts was officially acquired by Merkur Group 

For Inspired, this latest deal falls in the wake of an additional, Brazilian based collaboration, which was announced last month between the supplier and EstrelaBet. Prior to this, the company also released its Q2 2025 results in August – reporting a revenue figure of $80.3m, up 7%.  

Commenting on this latest agreement, Inspired Entertainment CPO, Steven Collett, said, “This collaboration is a natural evolution of Inspired’s strategy to extend its top-performing content across multiple channels. Working with Gaming Arts gives us a trusted partner with deep roots in the North and South America land-based sector, allowing us to extend our reach to players in brick-and-mortar gaming destinations where engagement and experience are everything.” 

Will Underwood

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