Brazil’s SPA signs agreement with the National Council for Advertising Self-Regulation
With momentum still growing in the Brazilian iGaming scene, SPA has teamed up with the National Council to ensure that marketing campaigns stay compliant and do not target vulnerable groups.
Key Points
- The two organizations hope the deal will strengthen efforts to make gambling advertising more responsible
- It will strengthen the flow of communication between SPA and CONAR
- Both organizations will monitor potential breaches of code and repeat offenders
The Secretariat of Prizes and Betting of the Ministry of Finance (SPA) and the National Council for Advertising Self-Regulation (CONAR) have signed a cooperative agreement deal with one another.
The deal will be the foundation to making advertising campaigns more responsible when it comes to fixed-odds betting and commercial promotions in Brazil.
Both SPA and CONAR will focus on advertisements that break the rules, identifying repeat offenders, combating illegal practices in commercial promotions, taking down illegal sites and carrying out awareness campaigns on responsible gambling.
Sergio Pompilio, CONAR President, said: “This is a significant milestone. The combination of efforts between regulation and self-regulation has been consolidated as a modern and requested approach in most countries, being essential to face the challenges ahead, especially in impact segments, such as betting.
“We are confident that this partnership will further strengthen the commitment to socially responsible advertising and contribute to a future of responsible and sustainable innovation.”
Good to know: CONAR was founded in the 1980s following threats to the advertising sector in the late 1970s and was involved in tackling irresponsible gambling campaigns long before it was regulated in the country
Regis Dudena, SPA Secretary of Prizes and Betting, said: “We know that advertising plays a central role in the way society sees and accesses bets and commercial promotions.
“Therefore, we cannot allow messages from illegal agents, or that induce deception, encourage harmful practices, much less that reach vulnerable audiences, such as children and adolescents.”
Earlier this year, Gaming America sat down with Ana Bárbara Costa Teixeira, Brazilian lawyer specialized in Gambling Regulatory Law, and Founding member of AMIG (Women in the Gaming Industry Association), to discuss how CONAR is tackling the rise of influencers involved with online casinos in Brazil.
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