Dr. Robert Rippee joins VIP Play as Interim CMO
Dr. Rippee previously served as SVP of Marketing for Las Vegas Sands, where he was responsible for global brand growth and large-scale customer acquisition strategies.
Good to know:
– The marketing executive will now lead the operator’s market growth strategy through its collaboration with UNLV’s Black Fire Innovation hub
– VIP Play expects Dr. Rippee’s appointment to “accelerate user growth, strengthen (its) market position and drive long-term shareholder value”
VIP Play has appointed Dr. Robert Rippee as Interim CMO, where he will now lead the operator’s market growth strategy through its collaboration with the University of Nevada, Las Vegas (UNLV)’s Black Fire Innovation hub, of which he served as Executive Director for over 10 years.
“I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry,” Dr. Rippee said.
“Using the model developed at UNLV’s Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about.”
Dr. Rippee also previously held the position of SVP of Marketing for Las Vegas Sands, where he was responsible for global brand growth and large-scale customer acquisition strategies which drove “billions in revenue.”
Good to know: VIP Play formed a new strategic partnership with Decentral AI on August 5 for the “responsible, scalable, compliant and intelligent” deployment of advanced intelligence technology throughout the operator’s platform
“Dr. Rippee’s proven ability to bridge cutting-edge academic research, innovation ecosystems and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming and fan engagement,” VIP Play CEO Les Ottolenghi said.
“We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth.”
Through the collaboration with UNLV and fellow universities, VIP Play will hope to obtain revenue-driven advantages such as faster time-to-market for new betting and interactive gaming products, enhanced credibility and investor confidence.
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