7K signs sponsorship deal with CazéTV for international tournaments

Ana Gaming’s betting platform 7K has closed a new sponsorship deal with CazéTV, becoming a partner in the broadcaster’s coverage of international football tournaments. The agreement is already in effect for the 2025 FIFA Club World Cup.

In addition to the Club World Cup, the deal covers the UEFA Women’s Euros, Europa League, Conference League and France’s Ligue 1. As part of the agreement, 7K will feature 30-second commercials during broadcasts and also have additional exposure through integrated ad placements across match coverage.

Former footballer and current 7K ambassador Craque Neto will appear in humorous prediction segments tied to the brand. According to Ana Gaming’s Commercial Director Filipe Molon, the partnership aligns two companies that aim to innovate both in broadcasting and audience engagement. “The success of CazéTV is undeniable, especially because of the way they communicate. Likewise, 7K is always bringing new ideas to the public,” Molon said.

Good to know: Earlier this year, EstrelaBet, another operator, also became a sponsor of CazéTV’s Kings League World Cup coverage, and Cassino, another Ana Gaming brand, partnered with X1 Brazil

The operator currently sponsors Brazilian football clubs, such as Santos and Vitória and it also backs both men’s and women’s editions of the Campeonato Paulista.

As Brazil’s sports media and betting sectors continue to converge towards each other, sponsorships like this signal a growing focus on digital-first broadcasting and strategic audience targeting.

Carlos Mendez

Writer

For Carlos Mendez, betting markets are best understood as conversations between numbers and behavior. His work focuses on interpreting what odds reveal about risk, pricing, and public sentiment rather than chasing short-term outcomes. Growing up in Buenos Aires, Carlos was immersed early in football culture...

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