Cassino, part of Ana Gaming Group, signs agreement to sponsor X1 Brazil
The partnership grants Cassino betting and naming rights and includes Futebol7 and Beach Soccer events.
Key Points
- Cassino, the betting platform of the Ana Gaming Group, partners with X1 Brazil as the main sponsor
- The agreement lasts until December 2025
- The deal includes Beach Soccer and Futebol 7, along with their respective betting markets
Cassino, owned by Ana Gaming Group, has entered a partnership with X1 Brazil as its primary sponsor.
The organization, known for hosting one-on-one football matches in Brazil, signed a deal with Cassino, which runs through December 2025. The agreement grants Cassino naming rights for the competitions, exclusive rights in the betting secto and presence at all events during the year, including on-site activations and giveaway distributions.
Cassino’s agreement was signed alongside Grupo HMG Sports/Arena Eventos and extends beyond X1 Brazil to also include Beach Soccer Brazil and Futebol 7, a variation of football played with seven players per team. The sponsorship covers branding on the pitch and logo appearances in match broadcasts, social media promotions, exclusive initiatives, and various digital assets.
The three competitions will be featured at Cassino’s site, with access to their respective betting markets.
André Viana, Cassino CEO, said: “We are keeping a close eye on the market, signing strategic agreements to strengthen the Cassino brand. The growth of new football-related formats has opened up many opportunities for companies that, like us, want to support sports in different areas. That’s why we are very pleased to secure a prominent spot in the main event of the X1 format. I’m certain it will be an intense and very positive partnership for all parties.”
In addition to sponsoring X1 Brazil, Cassino also serves as the main sponsor of Fortaleza, one of Brazil’s leading football clubs. The company is part of the Ana Gaming Group, which also owns the betting brands 7K and Vera.
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