Fontainebleau Las Vegas introduces revamped loyalty rewards program
The updated program will begin to feature Fontainebleau Cash Back, a new year-long promotion that allows members to convert earned points into cash.
Key Points
- The program changes also include a better coin-to-earned-point rate on slot machines, a year-long gaming promotion and more free play for new members
- The Las Vegas strip resort will be extending the current earning window for existing players through the end of the summer
In an effort to attain additional casino players, Fontainebleau Las Vegas has introduced an updated loyalty rewards program featuring a better coin-to-earned-point rate on slot machines, a year-long gaming promotion and more free play for new members.
Fontainebleau Las Vegas rewards members will now earn one play point for every $2.50 gambled on a slot machine, while the previous conversion rate was one play point per $5 gambled. The Las Vegas strip resort is also extending the current earning window for existing players through the end of the summer.
“We are excited to offer the most rewarding slot loyalty program on the Strip, complemented by one-of-a-kind upgrades, amazing amenities and unrivaled luxury services for every player,” Fontainebleau Las Vegas SVP of Slot Marketing and Operations Kevin Sweet said.
“Fontainebleau Rewards continues to reward non-gaming spend at an industry best of five cents per dollar spent, further establishing Fontainebleau Las Vegas as the ultimate location to stay and play on the Strip.”
The updated program also introduces Fontainebleau Cash Back, a new year-long promotion that allows members to convert earned points into cash. For every 5,000 play points accrued on slots, players will receive $20 in cash which can be redeemed at the casino cage beginning December 2025.
Good to know: Fontainebleau Las Vegas reportedly laid off up to 60 table game dealers on May 29, joining fellow strip properties such as Resorts World, Venetian and properties operated by MGM Resorts and Caesars Entertainment in scaling back operations and restructuring staffing levels
In related news, Delaware North formed a new partnership with Fontainebleau Las Vegas on April 16 for exclusive offers presented to Lucky North Rewards members, including complimentary and promotional stays at the property.
The collaboration was said to arrive at a “pivotal” moment as Fontainebleau Las Vegas seeks recognition for its hospitality, dining and gaming offerings, while Delaware North has made broader efforts to enhance loyalty benefits with national brand partners.
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