SCCG enters market study collaboration with Belize Marriott

The partnership looks to explore potential gambling market opportunities in the nation.

A new agreement has been reached between Belize Marriott and SCCG Management which sees the pair collaborate on a new market study to assess the sports betting and gaming market possibilities in the nation.  

Indeed, some of the details of this new arrangement remain unspecified at this early juncture, however, SCCG has specified that this market study will assess market dynamics in Belize, alongside the regulatory state-of-play and operational potential for gambling in the nation.   

This latest development comes at the end of what has been a busy month for SCCG, with the company entering into a global collaboration with Boosted Bets, as well as expanding its partnership with Major League Rugby during March. Further, SCCG Management also entered into a new payment-based deal with Approvely this month.  

Commenting on this latest development in Belize, SCCG Management Founder & CEO, Stephen Crystal, said, “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions.  

“With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.” 

Good to know: This latest news comes following a similar market study partnership deal between SCCG Management and Marriott Puerto Rico 

There has been a flurry of gambling activity in the Semi-Autonomous region of the US that is Puerto Rico in recent years, with Caesars Sportsbook debuting its mobile app in the region in 2023.  

More recently, in January 2025, both Aristocrat and FanDuel made debuts in the nation, with Aristocrat introducing its NFL-themed slot franchise to the market and FanDuel debuting its sportsbook.  

Will Underwood

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