Key points:
- This will give gaming operators a chance to further connect with rugby fans
- The expanded partnership will focus on sports betting opportunities
SCCG Management has expanded its strategic agreement with Major League Rugby (MLR).
The company said in a statement, “This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.
“With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.”
Under the terms of the extended collaboration, the two will build a focus on sports wagering opportunities, as well as on pathways to integrate wagering.
The partnership will involve audience engagement strategies, market analysis, developing strategies and deepening relationships with operators, SCCG Management said.
Good to know: The US is scheduled to host the 2031 Rugby World Cup
Founder and CEO Stephen Crystal commented, “Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG.
“This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse.”
MLR CRO Lucas Reid said the league is eager to pursue this continued partnership.
He commented, “At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that.
“By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the US as we prepare for the country to host the Olympics, the Rugby World Cup and more.”
