BetMGM to debut first-ever online casino commercial
Starring Jamie Foxx and launching on March 4, the 30-second spot looks to showcase the relationship between MGM Resorts International and its online casino platform.
Key Points
- Titled Vegas Lights, the commercial will include Foxx “illuminating” traditional Las Vegas experiences by using the BetMGM application
- The commercial will air in North American markets where BetMGM Casino currently operates, including Michigan, New Jersey, Pennsylvania, West Virginia and Ontario
BetMGM is set to launch the first-ever commercial for its online casino offering, titled Vegas Lights, which includes well-known actor Jamie Foxx “illuminating” traditional Las Vegas experiences by using the BetMGM application.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” Foxx said.
Debuting March 4, the 30-second spot looks to showcase the relationship between BetMGM Casino and MGM Resorts International, as Foxx travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, Aria Resort & Casino and MGM Grand.
Created by BetMGM’s agency of record, Highdive, the spot was directed by Emmett and Brendan Malloy while shot with cinematographer Jeff Cronenweth.
Good to know: Operators BetMGM and MGM Resorts simultaneously announced new partnerships on February 28 that will see both pledge donations towards problem gambling initiatives in the North American market
Casey Hurbis, BetMGM CMO, spoke on what the new commercial hopes to capture, having said, “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM.
“This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.
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