Kambi set to take over as OLG’s sports betting partner

The operator will assume partnership responsibilities from FDJ, with the multi-channel migration expected to be completed during H2 2025.

FDJ Group has identified Kambi Group as its preferred assignee to replace the operator as the Ontario Lottery and Gaming Corporation (OLG)’s sports betting partner, with the three parties having since agreed to a contract novation process, subject to regulatory conditions.

“The prospect of partnering with an organisation of the size and stature of OLG is an exciting one for Kambi and we are working diligently to complete the novation process with FDJ and launch later this year,” Kambi CEO Werner Becher said. 

“Ontario has a competitive online market, but I believe a combination of OLG and Kambi will see PROLINE rightly compete with market leaders while continuing to raise the bar of its retail product.”

Kambi will assume the contractual responsibilities currently held by FDJ, which are currently set to run until 2032. To complete the assumption, Kambi must also make a material initial investment which, as a non-recurring item affecting comparability, will not form part of the operator’s full-year 2025 operating expenditure guidance.

OLG offers sports betting through its PROLINE brand online at approximately 10,000 retailers, with 100% of proceeds reinvested into the province.

Good to know: Kambi was granted licensing approval by the NGCB for both its Manufacturer & Distributor licenses and an Information Services license on January 30, allowing the company to begin conducting business within the state 

OLG is the Ontario government agency that conducts and manages gaming facilities and charitable gaming, the sale of province-wide lottery games and online sports betting and gaming. Until the province’s regulation was properly set during April 2022, OLG was the sole legal provider of online sports betting and gaming for residents. 

Kambi also stated that it believes the combination of OLG’s local market position, the PROLINE brand and access to the operator’s sportsbook will enable OLG to further develop its market position.

The parties are aiming to have the novation agreement conditions satisfied as soon as possible, with Kambi’s expectation said to be that the multi-channel migration will be completed during H2 2025.

Kirk Geller

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