Key points:
- The companies will expand its high school-level program focused on preventing the online luring of minors to middle school curriculums and spotlight the crisis around MMIW
- Hard Rock and Seminole Gaming will donate $10,000 to Medicine Wheel Ride, which benefits families impacted by the MMIW crisis and supporting related research
Hard Rock International and Seminole Gaming will continue its commitment to fight against human trafficking with expanded prevention programs and highlighting awareness of the Murdered and Missing Indigenous Women (MMIW) crisis.
The companies will expand its educational high school-level program focused on preventing online luring of minors to middle school curriculums, spotlight the crisis around MMIW and continue other efforts to recognize human trafficking and take action.
"As owners of Hard Rock International and Seminole Gaming, with hotels and casinos on nearly every continent, the Seminole Tribe of Florida believes it has a duty to raise awareness of the MMIW crisis and actively work to combat human trafficking," Seminole Gaming CEO and Hard Rock International Chairman Jim Allen said.
"These issues are especially critical because perpetrators often target the hospitality and gaming industry. Furthermore, indigenous women face disproportionately high rates of going missing, and this statistic must be addressed and changed."
Hard Rock is expanding its Social Identity Quest (SIQ) educational program with Protecting All Children From Trafficking (PACT) to middle schools after successfully reaching 1.2m high school students in the US and over 60,000 high school students in Mexico.
This expansion will help pre-teens navigate the dangers of potential online predators through a new version that features interactive game scenarios, each with different outcomes utilizing a points system to reward the safest and most responsible choices.
Key points: Seminole Hard Rock Hotel & Casino Tampa named a new SVP of Marketing in Mikhail Gaushkin on December 18, who began to oversee a number of operations in the marketing team
On Wednesday, January 15 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock will host a private screening of the short film We Ride For Her followed by a panel discussing the connection between human trafficking and MMIW.
The documentary was produced by Red Sand Project and tells the experiences of Medicine Wheel Ride, an indigenous women motorcyclist group whose mission is to honor and remember MMIW.
Hard Rock and Seminole Gaming will donate $10,000 to Medicine Wheel Ride, with 100% of donations directly benefiting families impacted by the MMIW crisis and supporting related research.
The two companies will also be continuing efforts against human trafficking through campaigns such as Donating Change for Change and It’s a Penalty as well as ongoing team member training and victim support. Hard Rock VP of Global Social Responsibility Paul Pellizzari appeard on the Huddle podcast in 2023 to speak on the company's human trafficking initiatives.
