Churchill Downs recently rebranded its mobile sportsbook from BetAmerica to TwinSpires. Tennessee Lottery regulators did not say when the sportsbook will officially be able to launch but indicated it will be before the Super Bowl in early February.
Churchill Downs becomes the fifth operator in the Volunteer State, joining BetMGM, FanDuel, DraftKings and Tennessee Action 24/7. Tennessee launched sports betting on 1 Nov.
WynnBet, William Hill and ZenSports are waiting for conditional licenses to operate in the state.
Churchill Downs, based in neighboring Kentucky, is a natural fit for Tennessee. The operator announced earlier this week it would merge its sports betting app into TwinSpires, its horse wagering platform since 2007.
“Our TwinSpires brand has consistently delivered over 13 years and is associated with more than a century of wagering experience. That history and heritage offers a unique point of difference in a competitive space,” Bill Mudd, President and Chief Operating Officer of CDI, said in a statement.
When TwinSpires launches in Tennessee, it will join one of the country’s fastest growing legalized sports betting markets. Tennessee recorded more than $131m in November. December numbers are expected to be released in late January.
