CasinoTrac G2E Preview: Driving innovation
CasinoTrac’s SVP of Commercial Strategy, Jeff Baldi, recounts lessons learned at G2E 2023, and why the company’s customers are its strongest asset.
How was G2E last year and what did CasinoTrac learn ahead of this year’s event?
G2E was a tremendous show last year. We took some tough medicine realizing significant segments of our industry had no idea who we are and what we do. Over the last year and ramping up to G2E 2024, we have increased spending and programmatic efforts to grow awareness around the CasinoTrac brand.
Our tech stack stands alone as the most advanced, secure, unified and stable CMS in the market. We need to continue sharing what our 300-plus customers already know and delivering to our word.
What can you tell us about CasinoTrac’s plans for G2E this year?
This year’s G2E will be paramount for CasinoTrac in showing the evolution of our core system along with some tremendous value-adds that have come to fruition with the help of our strongest asset – our customers.
Our ecosystem has been carefully crafted by our development team to exceed the needs of daily users while working to minimize or eliminate pain points at every step. Now is the time for expanding brand awareness by showing people that we have a solution that will increase revenue and operational efficiency, no matter the size of the property.
Are there any products in particular you are excited to feature at the event this year?
We’re extremely bullish on several solutions this year and could not be more excited to have some more eyes on them. First and foremost would have to be SlotSUITE, a purpose-built solution with a bevy of use cases that elevate both the operator and guest experience. SlotSUITE incorporates our flagship PlayerLINQ 6.2” slot hardware with TransAct Technologies’ Epicentral system for a one-wire printing solution at the game with no added infrastructure.
This can be used to deliver programmatic campaigns, print requisite tax forms and handle jackpot processing without an attendant via SelfPay, or even intercede in problem gambling scenarios. We’re seeing an increase in the rate of carded play of 58% which is driving both rated and overall coin-in and win per unit since its implementation at one of our larger customers.
We’re also excited to show off more functionality from our KTMobile app after receiving Nevada Gaming Control Board approval earlier this year, as well as an expanded look at our upcoming system overhaul to modernize the look and feel along with plenty of new features.
How does the event help further your company and the gaming industry as a whole?
We always appreciate G2E as it’s a firsthand look at just how vast the industry has grown internationally. The ebb and flow of various trends are fascinating as they play out.
A solution that might cause apprehension in acceptance, or could be perceived as too niche, ends up being either a necessity one year or an absolute show-stopper the next year based on legislation or circumstance.
Additionally, with how expansive G2E is, there’s no better place to lay the foundation for mutually beneficial partnerships with other vendors in the industry.
What sort of lessons or knowledge is there to be taken away from an event such as G2E?
Without getting into the incredibly valuable break-out sessions, discussions panels and networking during the event, one of my biggest takeaways is the understanding that needs will always be the driving force behind innovation.
It’s a reminder that we all need to take the time to listen, reflect and have empathy in our day-to-day operations. Hearing recurring pain points or desires from people across multiple departments within an organization or from multiple organizations is pinnacle in road-mapping how your team brings about the solution.
What makes G2E an event that you look forward to every year?
CasinoTrac is focused on our relationships with our customers and business partners, and it’s nearly impossible to get in front of and spend quality time with more than 300 CasinoTrac operators and business partners.
G2E represents a great opportunity to connect and spend time with all these important people. That’s what we look forward to every year, face-to-face quality time.
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