Playtech: Canada, MGM Resorts and more

Can you tell us more about Playtech’s partnership with MGM Resorts?  

Our overarching strategy recognizes the raw potential within land-based casino operators, helping them transform into a business that services both land-based and online markets. We are incredibly proud to have been chosen by MGM Resorts as their trusted partner. From our initial meetings, it was clear Playtech and MGM Resorts share a common vision: players who love the land-based experience and are eager for a similar experience online. We identified a strong demand for a product that allows players to enjoy the comfort of their homes while feeling as if they are sitting in their favourite land-based casino, experiencing the gaming floor firsthand. 

The response has been overwhelming, with an immediate spike in demand from both operators and players for this live experience. This is genuinely a step change in the market, and it caught many by surprise. The amazing thing here is that this is merely the first step. There is so much more to do and expand here that I’m certain the market will continue to be amazed. Once you have the passion for the ultimate experience, the direction forward and next steps are clear.   

Playtech has expanded to a number of states in the US, but where are you aiming to enter next?  

Our US expansion strategy is guided by two key principles. Firstly, as we roll out Playtech PAM and Sports across multiple states, we prioritize our partners’ needs. We align our plans with the states our operators wish to grow in, ensuring our expansion matches their ambitions. I’m happy to say that we have partnered with more operators and are excited to expand with them into additional sports betting states. 

Secondly, we see significant potential in states that offer both gaming and sports betting. This combination provides customers with a comprehensive, high-quality experience and drives business growth. Focusing on these sports/gaming states is our priority as we continue our expansion.   

You signed with FanDuel in October in Canada. What differences have you noticed in the region and what opportunities does it present?  

Canada is a high-potential market. Ontario’s launch has been very successful and our dedicated live studio with FanDuel is performing exceptionally well in terms of both volume and performance. The level of competition in Canada is higher than in the US due to different regulations, but the customer behaviour is quite similar. Like the US, we anticipate more provinces in Canada will regulate over the next few years, presenting further opportunities for growth. 

Why do you think live casino’s appeal has grown so much in the US?  

Live casino is a unique business. We are seeing an increasing number of players, [not just in the US], gravitating towards live casino games and appreciating the superior online quality they provide. The US market is distinctive because its players are highly experienced with online gaming and have high expectations for product quality. 

Live casino isn’t limited to traditional casino games; it can encompass a wide range of products, all delivered through advanced technology and operations. The challenge lies in achieving that high level of experience, which requires complex technology, products and operations. Only a few online suppliers have succeeded in this, and we at Playtech are proud of our premier live experience. We anticipate that live casino will continue to grow in the US, and we believe this is just the beginning. We expect its growth to far exceed what we see today.  

Finally, could you talk to us about your Player Account Management (PAM) system and what it offers casino resorts?  

Playtech’s PAM system is uniquely positioned in the market, leveraging years of experience from leading online operations to generate the highest ROI per player. Over the past years, we have collaborated with multiple land-based operators to take their businesses from solely or primarily land-based into smartly and efficiently run operations that integrate both land-based and online components. Our omnichannel solutions enable operators to run both land-based and online businesses, allowing them to extend their land-based presence into the online realm. We take pride in helping land-based operators build robust and profitable online businesses: their success is our success.

David Thompson

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