Evolution North America CEO: Creating a Vegas experience in live casino

What live dealer features are particularly popular in the US? Why do you think this is? 

Casino classics such as blackjack, roulette and their variants are the most popular live dealer games for US players, as the familiarity of these games is ingrained into the traditional gaming culture. Live dealer games not typically found on the casino floor, such as our game shows like Crazy Time, are attractive to new players and those who haven’t been to Las Vegas or Atlantic City.

Plus, there are additional layers of entertainment found in the bonus rounds, and they are suitable for all players because they require little to no previous experience or knowledge of casino games. Our aim is to cater to all player types and we hope that, by introducing more exciting classic and innovative games, we can offer something for everyone.  

What makes something a ‘Vegas experience’ and how do you try to bring that to players? 

As mentioned before, we believe our popular game shows have redefined live casino by creating an immersive and hugely entertaining experience for players, synonymous with what players experience in Las Vegas. The games combine elements of traditional table games with world-famous game shows to deliver thrills to players, such as exciting bonus rounds and charismatic game hosts, recreating the excitement of being in a real casino or watching a show.   

Crazy Time is now live in West Virginia and Pennsylvania. What other states do you have your sights on and what do you feel you can offer players in these states?  

Crazy Time is the world’s #1 online live game show and the reception across the US has been fantastic. Prior to West Virginia and Pennsylvania, Crazy Time was launched in New Jersey in December 2023. We now look to the remaining states where the game is not yet live, Delaware and Connecticut, and we have the intention to bring this game to players there. 

When it comes to launching games in the US, are there any unique factors that must be considered?  

As the first supplier to provide online live game shows in North America, we pride ourselves in our ability to localize and customize our games. We adapt our games to appeal to a US audience, for example, we have US game hosts who can interact with players and build a unique sense of trust and familiarity.  

Additionally, when launching games in any new region, one must consider that our games will be subject to regulatory scrutiny, which we think is an important and positive part of the launch process. Although the process can take months or years to test, we feel confident launching our games to players knowing they have been checked and tested thoroughly by regulators.  

How do you stand out in a market as competitive as the US? 

We do not rest on our laurels. We understand that to have a competitive advantage we need to be ahead of the other suppliers in all aspects. Taking the example of blackjack, it is not enough to just offer one type of live casino blackjack table to our clients.Therefore, we offer the widest range of blackjack variants with Speed Blackjack, Infinite Blackjack, Free Bet Blackjack, Lightning Blackjack, Spanish-speaking blackjack and VIP tables, to name a few. We also offer our customers amazing branding opportunities, where tables or online live casino environments can be completely customized to their brand. We are also looking to expand our blackjack range over the next 12 months.  

What is next for Evolution in the US?

We continue to keep a close eye on potential new states regulating in the future, while taking advantage of opportunities in existing markets. Live dealer gaming is still in its infancy in the US, and we are connecting with new players all the time who are just discovering our innovative and immersive range of games.2024 will be our third time exhibiting at G2E and we are expanding Ezugi, our second live dealer brand in the US, with Michigan launching in the first half of next year, plus showcasing our range of new games launching this year in the US. Providing exciting new games, being the first provider in every new state as it regulates and attracting more players are all part of our overall goal to remain the leading online casino supplier in North America.

David Thompson

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