The Professional Fighters League (PFL) announced a multi-year partnership between Bellator Champions Series and FanUp, a mobile platform that offers gamified contests and competitions centered around sports, pop culture and entertainment.
FanUp will work with Bellator to provide users with opportunities to participate in various contests that include prizes such as cash, branded merchandise and VIP experiences to events.
Through this collaboration, FanUp will also launch points-based sweepstakes and giveaway fantasy gaming for all Bellator events. The gaming provider is set to work with PFL towards points-based fantasy gaming for the expanding regional leagues.
"The PFL is excited to partner with FanUp to introduce fun and engaging fantasy contests for MMA fans around the world," PFL CCO Bryan Calka said.
"FanUp is a game-changing product, and we are enthusiastic to work together and deliver MMA fans with unique opportunities across Bellator Champions Series events."
FanUp's branding will be prominently featured inside the PFL SmartCage during all Bellator events. Additionally, Bellator fighters will serve as ambassadors for FanUp, promoting fantasy contests and offering insights to enhance the experience for participants.
"We're thrilled and proud to announce a strategic partnership with Bellator. It's an exciting and electric partnership between companies that share synergies across connected gaming, fan experiences and global expansion," FanUp Founder and CEO Tej Bodiwala said.
"The combined effect of easy to play contests, community and rewards for every fan, globally, make this partnership a model of concinnity. We look forward to offering fans of PFL, Bellator and FanUp across the world the most fun and easy contests, gaming and fan experiences."
Bellator Champions Series will return to San Diego on September 7 at Pechanga Arena, featuring a Lightweight World Championship main event as well as 10 additional bouts.
