BetMGM has released a new television commercial campaign featuring well-known actor and entertainer Jamie Foxx ahead of the 2024 NFL season.
The series of television spots will see Foxx display his talents with numerous character impersonations to showcase BetMGM's brand DNA which includes being born in Las Vegas, rooted in hospitality and entertainment as well as focused on treating its customers right.
"I always love creating fun content with my BetMGM family when football season comes around," Foxx said.
"We had a blast filming these spots and showing the swagger of BetMGM."
Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.
The first spot in the series, Anthem, stars Foxx portraying a variety of characters as they go through mixed emotions on game day.
The next spot features Foxx as a sportscaster explaining BetMGM's new Second Chance promotion, which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores the second touchdown of the game.
In the final spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new customers to earn up to $1,500 in bonus bets if their first bet loses.
"Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM's exciting new features for football season,” BetMGM CRO Matt Prevost said.
BetMGM currently operates in 29 markets across North America and will look to the new campaign to drive activity before the season kicks off on September 5.
