RubyPlay teams up with Betano to release titles in Brazil

June 5, 2024
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The launch comes ahead of the 2024 Copa America.

RubyPlay has launched its content offering in Brazil, in collaboration with Kaizen Gaming’s Betano brand. The two timed the release to roll out ahead of the 2024 Copa America.

This latest launch includes a bespoke game specific to Copa America that features the Immortal Ways series, along with another 90 RubyPlay games. Players in Brazil can now access signature titles like Diamond Explosion 7s and Mayan Cache.  

RubyPlay said bringing new titles to Brazilian players is part of the company’s plan to continue its expansion throughout the region.

The company said in a statement, 'The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region.'

RubyPlay 'also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.'

The Betano brand features content from more than 100 suppliers. The online casino currently offers Home Run Shoot Out Legends to players in the Canadian province of Ontario and has partnered with brands across the market, including Inspired and Hub88.

RubyPlay Chief Product Officer Dr. Eyal Loz expressed the company’s excitement to team up with Betano on this latest release.

Loz said, "Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large. 

“Coinciding the partnership with the launch of the latest installment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interacts with the bespoke title.”  

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