Inspired partners with Betano for Ontario launch
The gaming provider will focus on North American virtual sports offerings.
Inspired Entertainment has announced the launch of its virtual sports products in Ontario, partnering with digital sports betting operator Betano for the venture. Betano is owned by Kaizen Gaming, which has seen a series of successful launches in recent months with both Betano and its other brand, Stoiximan.
Betano has launched several of Inspired’s virtual sports products which include soccer, horses, greyhounds and marbles. It has a particular focus on North American virtual sports such as basketball and is set to release Home Run Shoot Out Legends, a baseball game, in 2023.
Inspired secured a license from the MLB’s Players Alumni Association (MLBPAA) allowing Babe Ruth, Mickey Mantle, Cecil Fielder and other baseball legends to be featured in the game.
Inspired CCO of Virtual Sports Steve Rogers commented: “As our partnership continues to flourish, we hope to match Betano’s success in Ontario with Stoiximan’s success in Greece. Betano is now our second partner to operate in Ontario and the initial performance looks very encouraging.
“As part of our plans for expansion in new territories, we will be focusing on elevating our most popular global sport, soccer, as well as some of our core North American sports, including basketball, US football and baseball.”
Kaizen Gaming Product Manager Vangelis Kalloudis commented: “Working with Inspired over the last year has proven to be a great success. We have launched a fantastic portfolio of products across multiple territories and the initial performance of our most recent release in Ontario is very encouraging.
“We are looking forward to continuing our work with Inspired to offer exciting and unique entertainment opportunities to players across multiple territories.”
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