Optimove teams up with sweepstakes companies via marketing solution platform offering
The company has added three operators to its client roster.
Supplier Optimove has offered its turnkey CRM marketing solution to sweepstakes operators. The company said it seeks to expand its reach throughout the iGaming sector.
Optimove has teamed up with several iGaming sweepstakes operators, including The Money Factory, MyPrize and Chanced.com. The company said its goal is to “empower Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player.”
These companies offer their platforms for online giveaways and contests, which gives players an opportunity to take home prizes through games and promotions that are offered.
Optimove’s solution will give iGaming sweepstakes companies access to advanced marketing AI, enhanced customer profile options, web and app personalization features, a continuous optimization loop and real-time marketing features.
Optimove Senior Director of Sales Tomer Imber took a moment to share the company’s excitement in bringing its solution to new clients.
Imber commented, “The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences.
“Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators, which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Optimove specializes in offering its clients marketing solutions based on a customer-led marketing platform, which begins with players rather than a product or campaign.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
