RSI announces Brian Sapp as new CMO
Sapp brings game publishing and VR experience to the role.
Operator Rush Street Interactive (RSI) has announced that Brian Sapp is set to take over the role of CMO.
Sapp is set to move on from his role on the Executive Team at Rec Room, where his responsibilities included managing media buying, product marketing, social, creative and first-party revenue. He also played a role in overseeing the company’s growth strategies and will hope to utilize his expertise to help RSI evolve further into the modern gambling landscape.
Speaking on his newly announced appointment, Sapp said, “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer-first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape.
“I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”
Sapp’s previous experience also includes a stint as Director of Digital Publishing at WB Games, managing analytics, monetization and acquisitions for WB’s mobile gaming portfolio.
This latest announcement comes off the back of positive financial results for RSI, as it reported revenue of $193.9m in Q423, marking a 17% increase year-on-year (although it, like many, is not profitable in the US at the moment).
RSI CEO Richard Schwartz spoke on Sapp’s decision, stating, “As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team and operations.”
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