LaLiga partners with US Integrity
This deal will look to ensure integrity within Spain’s top two soccer divisions.
US Integrity has announced a partnership with Spanish football (soccer) association LaLiga, covering the top two divisions in the country.
Through this deal, LaLiga will obtain a real-time alerting system from US Integrity, being provided with analytical insights and engaging in ProhiBet, the prohibited betting solution from US Integrity and Odds On Compliance.
It is hoped that by signing this agreement, LaLiga competitions are “conducted in a fair and transparent manner, where manipulation and suspicious activity is detected and addressed.”
US Integrity will provide several services, including integrity monitoring alerts to LaLiga, which will be used to investigate any kind of nefarious activity involving LaLiga events.
This marks another major partnership agreement made with US Integrity in 2024, which has already seen LIV Golf, the American Cornhole League and Betfred USA sign agreements with the sports wagering monitoring company.
US Integrity’s CEO & Co-Founder, Matthew Holt, said: “We’re incredibly excited to expand our international efforts, and to work with LaLiga to better align our alerting processes for their future matches on a global scale.
“All our partners are committed to the highest integrity standards, and LaLiga will not fall short of that. These types of partnerships, and on an international level, will help amplify the sports betting integrity industry and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
President of LaLiga, Javier Tebas, added: “This partnership with US Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in professional football. At LaLiga, we are committed to maintaining a fair and honest competitive environment for our clubs, players, and fans across the globe.”
In other sports-related news today, it has been announced that SCCG Management is set to sponsor the 10th Arnold South America Sports Festival in São Paulo, Brazil.
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