Sports entertainment and gaming consultancy firm SCCG Management will sponsor the 10th Arnold South America Sports Festival in São Paulo, Brazil.
This year’s event will run from April 5 to April 7. One highlight of the upcoming festival will be the Pillow Fight Championship (PFC), which will be the centerpiece of this year’s event.
The PFC will welcome a PFCKids competition on its first day. Another two days of competition involving professional athletes will make up the following two days of the event.
SBT TV in São Paulo will provide media coverage for the event. As a sponsor, SCCG Management’s brand will be visible on mats, ring corners and on the pillows contenders will use during the competition.
SCCG Management said that its collaboration with the festival and competition “underscores SCCG’s commitment to supporting innovative and engaging sports events worldwide.”
Company Founder and CEO Stephen Crystal briefly commented on the partnership and SCCG’s role in the upcoming championship.
He said, “We are thrilled to sponsor the Arnold South America Sports Festival and to bring the Pillow Fight Championship to the forefront of this prestigious event.
“Our involvement reflects our commitment to supporting diverse and innovative sporting events that capture the imagination of fans around the world. The PFC is a testament to the dynamic and evolving nature of sports entertainment, and we are proud to play a role in its success.”
The Arnold South America Sports Festival was established in 1989 and was named after Arnold Schwarzenegger. The festival is known as South America’s largest multi-sport event and welcomes more than 100,000 attendees every year.
The event has grown to include several bodybuilding, fitness and figure competitions.
