Elevating the thriving sports betting landscape in the United States and Canada

The growth of sports betting in the United States and Canada means it continues to be an exciting time for the industry across the region and Altenar’s turnkey sportsbook is the ideal way for new operators to launch a brand quickly and efficiently.

Innovation is at the heart of Altenar’s growth and US sports have been a particular focus during continued improvements to a sportsbook solution that offers the most customizable features in the industry.

Operators have a wide range of marketing tools to target new and existing customers, including the ability to offer bet boosts and enhanced odds to specific players, which can be a powerful differentiation from competitors.

Early payout is also a feature across the most popular sports in the region, meaning players can be paid out for a winning bet on selected markets before the event has finished if their chosen team takes a specific lead in a match. This option is available in NFL, basketball, baseball, ice hockey, soccer and tennis, making it a good way to boost user experience and loyalty.

Altenar’s Bet Builder is also a vital component of a premium sportsbook solution, offering players the chance to enjoy a unique and tailored betting experience.

Simply betting on the result of a match is not enough for many punters, who prefer to have a greater involvement in an event by selecting a number of specific outcomes that can be related to player or team performance and spread across multiple matches. 

Live Bet Builders offer another layer of engagement for players, who can continue to combine a wide range of selections from various markets as the event unfolds.

For operators looking to ensure customer satisfaction, the Bet Builder tool is an essential component of a modern sportsbook and it also provides useful insight into betting trends and player preferences. 

Another exciting upgrade to the Altenar sportsbook is the Bet Mentor feature, which allows players to see a range of suggested bets based on their betting preferences.

Players enter their chosen stake and desired winnings and the Bet Mentor widget provides a number of possible bets for the player to pick from.

Altenar has experience of working in different territories across the world and knows all about adapting the offering to reflect the needs of the region. That flexibility is reflected in the company’s products with the unique in-house front-end solution, coupled with a content management system, allowing operators to have complete control of site appearance, content, odds and limits.

Updating the appearance of any aspect of the site could not be easier thanks to a widget-based design that uses a drag-and-drop editor.

Sarah Chen

Editor

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