Inspired extends partnership with bet365 to provide virtual sports

B2B content systems and solutions provider, Inspired Entertainment, has signed a long-term contract extension with bet365 to be its provider of virtual sports.

Some of the virtual games Inspired will be providing for bet365 are: Women’s Soccer, Penalty Shoot-Out, Basketball, U.S Horses, Greyhounds, Soccer, Basketball and more.

Inspired and bet365 are long-term partners. The two companies recently partnered to launch a multi-stream matchday soccer event, which celebrated their three-month collaboration on the virtual football product, which was first launched on bet365’s website in December 2022. 

Alongside its partnership with bet365, Inspired has also recently partnered with Aristocrat Gaming to enhance its virtual sports offering, as well as extending its productive licensing partnership with Gaming Realms.Another contract extension Inspired has managed to earn is one with operator Paddy Power, providing its content and solutions offering beyond their arranged 12-year mark.

Inspired have been busy on the partnership front; in April, Inspired launched in Pennsylvania through a partnership with Caesars Sportsbook & Casino and in May Inspired signed a deal with Cristaltec to introduce VLT systems for Codere. 

Brooks Pierce, President and CEO of Inspired, said, “We are extremely pleased to continue our long-term partnership with bet365, offering up more than 30 channels of Inspired content around the world. They were the first operator to offer our multi-stream matchday and basketball products.

“We’re thrilled for them to be one of the first operators to take our latest licensed products to grow their Inspired virtual sports portfolio.” 

Lucy Wynne

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