Pariplay and Ainsworth strengthen partnership for Canadian distribution

Ainsworth’s games will be added to Pariplay’s Fusion platform, already live in Ontario and Alberta.

NeoGames subsidiary Pariplay will launch online content in Canada, as part of an extended partnership with Ainsworth Game Technology. Ainsworth’s games library will be available through the Fusion aggregation platform to a network of Pariplay’s Canadian operators.

Shivan Patel, Commercial Director North America at Pariplay, said, “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out.

“Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

Pariplay has already collaborated with Ainsworth to deliver content to Latin America, and this partnership aims to strengthen both their relationship and the companies’ positions in the Canadian market with this deal. Content from the Fusion platform is currently live in Ontario and Alberta with plans for expansion.

PariPlay also added to its Fusion platform with Urgent Games last month, and signed an aggregation deal with Betsson in February.

The Fusion aggregation platform features thousands of games from developers such as Golden Race, Pragmatic Play, Amatic Industries, Stakelogic, Relax Gaming, Evolution and Quick Spin, as well as a suite of back-office conversion and retention tools.

Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said, “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner.

“Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”

Stephanie Feeley

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