PointsBet Canada expands its partnership with Team Einarson
The company continues to focus on engaging curling fans and growing the sport.
Canadian-based company PointsBet has extended its partnership with Team Einarson. PointsBet will represent the team as its official sports betting partner this year.
Team Einarson has won the last three Scotties Tournament of Hearts championships. Members include the lead Briane Harris, the second Shannon Birchard, the third Val Sweeting and skip Kerri Einarson, who leads the team.
Team skip Kerri Einarson expressed excitement about once again working alongside PointsBet.
The Einarson team commented: “We are excited to be partnering with PointsBet Canada again this year. PointsBet Canada is not only committed to bringing a renewed excitement to the game but also growing curling to be a more diverse and inclusive sport.”
PointsBet Canada Chief Commercial Officer Nic Sulsky echoed Einarson’s sentiments and said the company has offered support to various Canadian teams “from day one.”
“We are thrilled to be partnering again with Team Einarson this year,” said Sulsky. “From day one, the PointsBet Canada team has supported the sports and teams that are synonymous with Canada’s identity. And nobody embodies the maple leaf more than Kerri, Briane, Shannon, and Val.”
PointsBet Canada CEO Scott Vanderwel said partnering with Team Einarson is a way to help expand curling and engage fans of the sport.
He commented: “From our partnership with Curling Canada to the upcoming PointsBet Invitational, we want to help grow the game of curling by connecting the nation’s fans in new and innovative ways.
“As one of the few Canadian-based companies, we take our role in growing our country’s sport landscape seriously.”
PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland.
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