Playtech, Paysafe expand US partnership into Europe

Follows the brands’ work together in Michigan, Pennsylvania and New Jersey.

Paysafe, a prominent payments platform in the gaming industry, has expanded its dealings with Playtech in a new global agreement. 

Per the terms of this new deal, Playtech will gain access to Paysafe’s offering in markets outside of the US, specifically the UK and Europe. 

Operators in Europe and the UK will now have the same ability as those in the US to leverage Playtech’s iGaming PAM platform. In practice, this will allow users to have quick cashless payment options for their gaming offerings. 

Paulette Rowe, CEO of Integrated and Ecommerce Solutions at Paysafe, said: “Playtech is an exciting global gaming brand committed to offering its operators a frictionless payments experience.

“We’ve seen great success in the roll-out of our collaboration across multiple US state markets and are delighted to be extending this into the UK and Europe via the same, single technology integration,” he continued. 

Rowe concluded: “Bringing together our respective capabilities and deep expertise and understanding of the international iGaming, technology and payments industries represents an incredibly powerful combination, and I am looking forward to helping the Playtech team grow their business further in new European markets.”

This deal follows an expansion of Playtech’s and Paysafe’s partnership in the US, a deal that saw the companies extend their reach in Michigan, Pennsylvania and New Jersey. 

Speaking on this European expansion, Shimon Akad, COO at Playtech, added: “Offering our iGaming partners market-leading technologies that deliver the most seamless and engaging experience to their customers is absolutely central to our strategy at Playtech. 

“Payments plays an important role in delivering the ultimate player journey and requires an experienced team with expert knowledge, which is where Paysafe comes in as the ideal partner for us. We are extremely happy with the progress of our relationship in the US and are truly excited about what we can achieve together in the UK and Europe.”

Henry Moore

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