NBL Canada, IMG Arena form sports data partnership
Basketball league is making its move into sports wagering.
IMG Arena, a sports content and technology business, on Thursday said it will become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).
The two parties said their exclusive audio-visual sports betting and data rights deal is scheduled to begin at the start of the next NBL Canada season – 2022/23 – with distribution to IMG Arena’s network of sportsbook brands worldwide.
Financial terms of the partnership were not disclosed.
Officials with IMG Arena said its technology will enable fans to enjoy real-time data, allowing NBL Canada to grow its reach while also offering sportsbook operators new content.
“This is an important step for NBL Canada as we move into the sports betting realm,” Audley Stephenson, Vice President of Operations, NBL Canada, said in a statement. “It is an honor to do so with such a respected and experienced partner in this space.”
Mark Wrigley, Rights Director at IMG ARENA, added: “NBL Canada is an established organization with an exciting brand. We are delighted the league has chosen IMG Arena to work with them on their entry into sports betting and look forward to building a strong relationship to help grow their offering and audience by engaging fans around the world.”
Headquartered in London, IMG Arena describes itself as a sports content and technology hub serving the sports, sports betting and sports media eco-systems. The company delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions, including the UFC Event Centre.
IMG Arena’s clients include the ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.
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