Boxing superstar Amanda Serrano joins FanDuel ahead of title fight
FanDuel iconography will appear on Serrano’s shorts when she takes to the ring at Madison Square Garden on April 30.
FanDuel has announced the signing of a new partnership with the seven division boxing champion, Amanda Serrano, seeing her become an exclusive sports gaming partner of the brand.
Per this new agreement, FanDuel gains access to Serrano’s name and likeness to be used across all of its channels. Moreover, Serrano will work to create exclusive content for the sportsbook, as well as wearing the FanDuel logo on her shorts during her title fight later this month.
“As the first female professional boxer to headline the iconic Madison Square Garden, I recognize the responsibility I have to uplift women in sports,” noted Serrano.
“I am honored to be the first boxer to partner with FanDuel who are showing their unwavering dedication to supporting and elevating female athletes and I will proudly wear their logo in the ring during my historic battle against Katie Taylor on April 30.”
Serrano joins an impressive list of sporting personalities to become part of FanDuel’s team, including Pat McAfee, including Charles Barkley, Jordan Spieth, Kenny Smith, Colin Cowherd, Jon Rothstein, and Cousin Sal.
“We are incredibly proud to partner with Amanda Serrano, a game-changer making history being the first- woman ever to headline a fight at Madison Square Garden alongside Katie Taylor,” said Amy Howe, FanDuel Group CEO. “At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our ongoing support to invest in female athletes.”
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