Lumière Place Casino & Hotel to undergo Horseshoe rebrand
Changes will include a renovated exterior and a new casino floor.
Caesars Entertainment has taken on another renovation project for the Horseshoe brand, focusing now on the city of Saint Louis.
The Lumière Place Casino & Hotel began a transformation into Horseshoe Saint Louis this year. The rebranding will take place during the next couple of months. Expected completion will be this spring.
The Lumière Place Casino & Hotel is currently a 75,000-square-foot casino and contains slot machines, table games and a World Series of Poker (WSOP) room. The WSOP has 10 tables and tournaments are expected to return soon.
The facelift will include a renovated exterior with Horseshoe signage, a new look for the casino floor, with updated carpeting and lighting, new slot options, and a Starbucks.
The design teams will be incorporating color schemes, themes and features that are consistent with the Horseshoe brand. Caesars Entertainment’s resorts operate primarily under the Caesars, Harrah’s, Horseshoe and Eldorado brand names since the company’s start in 1937. Its casinos and hotels have been using the Horseshoe brand name since 1951.
“We’re thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” said Brian Marsh, General Manager of the property. “Horseshoe Saint Louis will bring a new look and introduce some exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”
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