Casinotrac Debuts Mobile App At G2E
Company creates two-way connection for players, as Michael Bartlett talks to Chad Hoehne.
CasinoTrac is a Minnesota-based supplier of casino management systems, including options for table games, guest rewards, marketing analysis, vault/cage management and more.
Gaming America sat down with Chad Hoehne, the company’s founder, president and CEO, on the first day of the recent Global Gaming Expo in Las Vegas, to discuss how a business survives the pandemic, CasinoTrac’s latest product and what lies ahead.
What products/services did Casino Trac unveil at this year’s G2E?
The important new product is our financial services-connected mobile app. The app provides all of the traditional marketing player offers, interactive games and other features of earlier mobile apps, with the addition of connectivity to the casino’s financial services supplier, allowing the funding of the player’s account in the casino for use on the gaming floor. There is a two-way connection. The player can use the app to download money to the player account, and then later transfer the winnings back to their bank account.
Were your production timelines and/or new product reveals disrupted by the pandemic? If so, how?
No. Fortunately, we were in a strong position with inventories and technical staffing going into the pandemic. So we were able to maintain all our staff to produce new products during the time the casinos were closed.
Is this the company’s first convention in a while?
This is our third show this year, having attended NIGA [National Indian Gaming Association] and OIGA [Oklahoma Indian Gaming Association] prior to G2E.
What are Casino Trac’s goals for the rest of 2021 and into Q1 of 2022?
We are continuing to follow our long-term vision to build our presence in the casino management systems space through product placements and expanding brand recognition efforts.
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