VSiN expands radio network with three new US markets
VSiN has announced the addition of three radio markets to its distribution network, extending its sports betting content across Cleveland, Charleston and Springfield.
VSiN has further expanded its US distribution footprint with the addition of new and extended broadcast partnerships in three regional radio markets.
The expansion includes increased coverage on WARF-AM 1350 in Cleveland, Ohio, WIWF-FM 96.9 HD-3 in Charleston, South Carolina, and the launch of programming on KOSP-FM 102.1 in Springfield, Missouri.
Cleveland’s WARF-AM, branded as “The Gambler,” will grow its VSiN programming slate to more than 20 hours per weekday and full 24/7 coverage on weekends. Its schedule will include established shows such as VSiN By the Books and locally focused segments including The Ohio Betting Hour with Adam Burke.
Charleston’s WIWF-FM has introduced VSiN programming overnight, running from 9pm to 6am, with weekend coverage shifting to round-the-clock sports betting content. The station is part of a wider group carrying VSiN content across several Cumulus-owned markets within the region.
KOSP-FM 102.1 “The Won” in Springfield, MO, also recently began broadcasting up to 17 hours of VSiN programming on weekdays and carrying the network’s shows throughout the weekend, barring live play-by-play coverage. VSiN Action Updates will additionally feature on multiple sister stations in the Springfield market.
Commenting on the development, VSiN President and Chief Business Officer Brian Musburger stated: “We’re thrilled to bring these radio markets the news, analysis and expert insights listeners need to make more informed wagering decisions.
“Through continued distribution expansion, VSiN is delivering its trusted sports betting programming to more listeners than anyone else and solidifying our position as the largest sports betting radio network in the country, by far.”
The latest distribution moves follow a series of recent initiatives aimed at boosting VSiN’s presence. Earlier this month, for example, the company collaborated with Are You Watching This?! to launch Game Finder, a discovery tool designed to connect sports fans with live betting opportunities.
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