Esportiva Bet names Edmilson as brand ambassador
The former Brazil and Barcelona soccer player joins a growing list of sports stars representing operators in the country.
Key Points
- Edmílson becomes the latest high-profile athlete to join Brazil’s gambling sector
- The move follows a national wave of partnerships between operators and soccer figures
Esportiva Bet has announced that former Barcelona, Lyon, Brazil international and 2002 World Cup winner Edmílson is joining the company as its newest brand ambassador.
The operator said the signing reflects its commitment to building a brand associated with trust, credibility and experience within Brazil’s market.
“More than a champion, he’s a symbol of confidence both on and off the pitch,” the company stated.
“The experience, talent and victorious career of someone who conquered the world is now part of our purpose: to be a synonym of reliability and excellence in the sports betting universe.”
Edmílson’s arrival continues a trend of major Brazilian operators partnering with national soccer icons to boost visibility and authenticity.
Earlier this year, Betnacional unveiled soccer coach Renato Gaúcho as its newest ambassador, reinforcing its connection with national sports culture.
Good to know: Brazil’s Senate Sports Committee approved a bill establishing safeguards for betting funds, ensuring greater transparency and oversight
The timing of Esportiva Bet’s announcement also coincides with intensified competition for sponsorship space in Brazilian soccer as that Betano, which sponsors Flamengo, made a BR200m ($34.8m) proposal to replace Esportes da Sorte as Corinthians’ main sponsor, including naming rights for the club’s stadium and front-shirt .
Such partnerships highlight the growing intersection between sports and betting, a relationship that continues to shape the commercial and cultural landscape of Brazilian soccer.
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