Corinthians could sign Betano as new main sponsor amid record BR200m proposal

Corinthians is officially evaluating a proposal from Betano, the operator that currently sponsors Flamengo, to become its new main sponsor. 

The offer includes both shirt sponsorship and arena naming rights, with negotiations expected to reshape the club’s sponsorship portfolio.

The São Paulo team currently holds a BR103m annual deal with Esportes da Sorte, but management led by president Osmar Stabile is targeting a combined package worth BR270m per year. 

The new offer from Betano reportedly values the master sponsorship and naming rights at around BR200m annually.

The Corinthians Board has informed Esportes da Sorte of the proposal, granting the current sponsor the right to match or surpass Betano’s terms, but the club has not yet reached a final decision.

Good to know: Betano became Flamengo’s lead sponsor earlier this year

Regarding the naming rights, Hypera Pharma currently holds the contract for the Neo Química Arena, paying BR15m per year under a 20-year agreement signed in 2020. 

The club’s management, however, is now seeking BR70m per season to renew or reassign the rights, having already turned down a proposal from Hypera to increase its current contribution.

If completed, the Betano deal would represent one of the most significant sponsorship contracts in Brazilian football, potentially reshaping the sport market’s competitive landscape.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.