Bragg Gaming launches exclusive content in West Virginia with Caesars

Bragg Gaming Group has initiated the rollout of its proprietary online casino content with Caesars Entertainment in West Virginia, expanding into a sixth regulated US jurisdiction.

This launch aligns with Bragg’s North American growth strategy, which prioritizes content-led expansion in strategic US markets.

The company reports that in Q2 2025, its proprietary content delivered a 270% year-over-year increase in US gross gaming revenue (GGR), substantially outpacing the market’s 31% growth rate.

Bragg’s content offering is developed through its in-house studios: Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, and through “Powered by Bragg” partners. Among the collaborators cited are King Show Games, Incredible Technologies, Bluberi and Sega Sammy Creation. 

Neill Whyte, Bragg’s Chief Commercial Officer, commented: “Launching our exclusive games in West Virginia with a leading operator like Caesars Entertainment is a fantastic achievement for Bragg. We are confident that our diverse portfolio will be a big hit with players in West Virginia.” 

From Caesars Digital, Ricardo Cornejo Rivas, VP of Online Gaming, said: “Players on our online casino platforms in West Virginia can now enjoy fan-favorite titles through this expanded partnership with Bragg Gaming Group.

“The addition of Bragg’s exclusive and branded games bolsters our iGaming offerings and provides our customers with an elevated online casino experience.” 

Good to know: Bragg Gaming Group recently secured access to up to $6m in credit facilities from the Bank of Montreal

This rollout builds on a deeper partnership between Bragg and Caesars: in January 2025, the companies announced a technology and content development agreement that included licensing Bragg’s Remote Gaming Server (RGS) and related platforms. 

Under that framework, Caesars was to develop proprietary games using Bragg’s infrastructure. 

Bragg estimates the current size of the US online casino market at $10bn and projects the long-term potential of more than $75bn.

With its entry into West Virginia, Bragg continues to expand its US presence, seeking to strengthen partnerships with operators and increase the distribution of its proprietary content.

Carlos Mendez

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