LIV Golf Star Bryson DeChambeau Signs Deal With Prediction Market Kalshi
Bryson DeChambeau is once again positioning himself at the intersection of professional sports and emerging technology. The two-time major champion has signed an endorsement deal with prediction market platform Kalshi, marking the first time the company has partnered with an individual athlete.
DeChambeau Breaks New Ground With Kalshi Deal
The partnership, first reported by Front Office Sports, will feature DeChambeau in television commercials, social media campaigns, live appearances, and branded promotional content. In addition, Kalshi plans to launch prediction markets tied directly to events in which DeChambeau competes, expanding beyond the limited offerings it has previously provided around LIV Golf and his YouTube course-record series.
Speaking with Front Office Sports during LIV Golf’s Teams Week in South Florida, DeChambeau emphasized the interactive appeal of prediction markets. He highlighted the ability for fans to forecast outcomes at a granular level, from individual holes to tournament wins, framing the experience as a more engaging way to follow the sport.
The deal comes just days after DeChambeau confirmed he will remain with the Saudi-backed LIV Golf Tour rather than returning to the PGA Tour. While his LIV contract runs through the 2026 season, DeChambeau has not yet committed beyond that point.
His decision arrives amid ongoing tension between LIV and the PGA Tour, which recently introduced a “Returning Member Program” that carries steep financial penalties for golfers who defected and later seek to return.
Kalshi Bets Big on Golf Star Power and Digital Engagement
For Kalshi, the timing is notable. Golf has emerged as a major driver of activity on the platform, with the company reporting $456 million in total trading volume on the sport in 2025. While Kalshi previously experimented with LIV Golf markets, the DeChambeau partnership signals renewed confidence in golf-related contracts, particularly those tied to star power and digital content.
The agreement also represents another step in Kalshi’s push toward mainstream legitimacy. The platform has already secured partnerships with the NHL, individual teams such as the Chicago Blackhawks, and major media and commercial brands. Unlike traditional sportsbooks, Kalshi operates under federal commodities regulation, allowing it to offer event-based financial contracts in states where sports betting is restricted.
DeChambeau is no stranger to unconventional deals. He was the first active golfer to partner with DraftKings in 2020, launched NFTs in 2021, and competed in a crypto-funded exhibition match in late 2024. His partnership with Kalshi fits neatly into that pattern.
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