Super cool: Ice brand gains federal authorization in Brazil
SPA has officially authorised OIG Gaming Brazil Ltda to operate fixed-odds betting under the Ice brand.
Key Points
- OIG Gaming Brazil received authorisation to launch Ice
- New brand will operate alongside its existing 7Games, Betão and R7 brands
- Brazil now has 77 authorized operators and 182 licensed brands active in the market
Brazil’s Secretary of Prizes and Betting (SPA), part of the national Ministry of Finance, has granted OIG Gaming Brazil Ltda the right to operate a new brand in the fixed-odds sports betting and online gaming segment.
The authorization allows the company to launch ‘Ice,’ which will operate both virtually and with sports-themed offerings. The licence runs until 11 September 2030.
OIG Gaming already operates three active brands, 7Games, Betão and R7, making this its second license in the regulated market.
According to SPA, Brazil currently counts 82 licenses that cover 182 brands nationwide. Of these, 77 operate under standard authorization, while five continue under judicial rulings.
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In parallel, lawmakers are refining how betting revenues are managed as the Sports Committee of the Chamber of Deputies approved a bill prohibiting the government from blocking or withholding funds that are set for the Ministry of Sport.
The move is intended to ensure that resources collected from lotteries and sports betting are channelled directly into sport-related programmes without budgetary interruptions.
Besides that, SPA recently authorized Montecarlosbet, another licensed operator, to rebrand to ‘Play’.
Together, these developments highlight Brazil’s ongoing effort to balance industry growth with regulatory safeguards, aiming for a transparent and sustainable betting environment.
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