Georgia Lottery to incorporate SCiQ Technology in retail operations
Scientific Games has partnered with Georgia Lottery to launch its first-ever scratch game, second-chance promotion and will soon debut an inaugural loyalty program.
Key Points
- Georgia Lottery originally began its collaboration with Scientific Games in 1993 and has been a participant in the supplier’s Enhanced Partnership program since inception
- SCiQ Technology looks to offer lottery providers with enhancements such as real-time inventory tracking, advanced sales analytics and game dispensing bins
The Georgia Lottery will begin introducing Scientific Games’ SCiQ Technology throughout its retail lottery operations, hoping to offer consumers new enhancements such as real-time inventory tracking, advanced sales analytics, digital menu boards and game dispensing bins.
“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” Georgia Lottery President and CEO Gretchen Corbin said.
“SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximize revenues for the HOPE Scholarship and Georgia Pre-K program.”
Scientific Games has also collaborated with Georgia Lottery to launch its first-ever scratch game, second-chance promotion and will soon debut an inaugural loyalty program for residents of the Peach State.
Good to know: Scientific Games expanded upon its partnership with the DC Lottery to offer its SG Content Hub on July 16, which includes a portfolio of over 250 games developed by SG Game Studios and various licensed brands
“We are especially proud to bring the benefits of SCiQ to our home state,” Scientific Games President of Americas John Schulz said.
“The Georgia Lottery has always been a forward-thinking partner, and this retail modernization initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia’s students.”
Since the Georgia Lottery’s inception in 1993, the organization has been a participant in Scientific Games’ Enhanced Partnership program, offering lottery providers instant game design, portfolio management and game planning services.
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