Pragmatic Play partners with TQJ to expand gaming portfolio in Brazil
Through the deal, it will integrate its slots, live casino and virtual sports portfolio into the Bet do Milhão platform
Key Points
- The partnership makes Pragmatic Play’s games, including Gates of Olympus 1000, Sweet Bonanza 1000 and Blackjack X, available on Bet do Milhão
- Brazil is a growing market for digital gaming, making this collaboration part of Pragmatic Play’s Latin America expansion strategy
Pragmatic Play has entered a strategic partnership with Todos Querem Jogar (TQJ), a company operating in Brazil’s regulated market and part of Grupo Silvio Santos’ investment portfolio.
The agreement integrates Pragmatic Play’s portfolio of slots, live casino and virtual sports into the Bet do Milhão platform.
Through the partnership, Bet do Milhão users will gain access to Pragmatic Play’s portfolio, including titles such as Gates of Olympus 1000, Sweet Bonanza 1000, and Blackjack X, as well as live dealer games and virtual sports simulations. The integration aims to expand the range of gaming options available on the platform.
Victor Arias, VP Latam at Arrise powering Pragmatic Play, said: “Pragmatic Play is excited to partner with Bet do Milhão as the provider continues its mission to deliver outstanding gaming experiences across Latin America.
“Bet do Milhão is a dynamic operator with a strong presence in Brazil, and we are confident this collaboration will further enhance the entertainment journey of its users.”
According to Pragmatic Play, the focus in the Brazilian market came as a strategic move due to the growing player base and increasing demand for digital gaming content. The partnership supports the company’s regional expansion strategy in Latin America.
Good to know: Pragmatic Play previously partnered in Brazil and added to its Live Casino portfolio with the launch of Mega Roulette – Brazilian
Leonardo Gadelha, Director of Innovation at TQJ, said: “The partnership marks a further step in consolidating the company’s position as a leading digital entertainment provider in Brazil.
“Pragmatic Play’s content is among the most recognized and appreciated in the industry, and we are excited to bring this new offering to our players through Bet do Milhão. Our commitment is to operate responsibly, within a regulated and secure environment, promoting responsible gaming as part of the high-quality entertainment experience we aim to deliver.”
The agreement integrates TQJ’s operations in the Brazilian gaming market with Pragmatic Play’s portfolio, expanding the range of games available on the platform. The partnership also includes systems to support responsible gaming.
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