Pragmatic Play integrates Smart Studio with Sellatuparley

Sellatuparley can now deliver personalized live casino experiences in regulated Latin American markets using Pragmatic Play’s Smart Studio tools.

Pragmatic Play has agreed a deal to supply its Smart Studio to Sellatuparley.

The development allows Sellatuparley to offer fully customized live casino environments, integrating tailored design with Pragmatic Play’s gaming content.

Smart Studio offers flexible branding and configuration options, allowing operators to create localized gameplay. The integration provides Sellatuparley with additional control and supports engagement with players across the region.

The Smart Studio deployment continues the existing partnership between the two companies, supporting Sellatuparley’s live casino offerings in regulated Latin American markets.

Victor Arias, VP of Latam at Arrise powering Pragmatic Play, said, “Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration.

“Latin American players value authenticity and Smart Studio gives Sellatuparley the tools to deliver Live Casino content that feels made specifically for their customers.”

Good to know: Pragmatic Play has been expanding into Latin American markets with agreements in Guatemala, Paraguay, Ecuador and other countries

Freddy Saavedra, CMO at Sellatuparley, added: “We’re proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio.

“This move aligns perfectly with our ambition to deliver personalized, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that supports both differentiation and growth.”

According to Pragmatic Play, the company releases up to eight new slot titles each month, in addition to offering live casino, bingo, virtual sports and other products through one API.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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