Brazil: BetEsporte partners with Sportradar to adopt Bettor Sense

The deal aims to strengthen responsible gambling practises and transparency in the regulated market.

Sportradar Group has signed an integrity partnership with BetEsporte, aiming to promote safer and more transparent practices aligned with the country’s new regulatory scenario.

Through this partnership, BetEsporte becomes the first Brazilian operator to adopt Bettor Sense, a personalized, data-based solution that helps identify risk behaviors and enables early actions to protect bettors. The company also integrates Integrity Exchange, Sportradar’s global information-sharing network focused on combating match-fixing in sports.

The Bettor Sense system applies artificial intelligence to monitor user behavior patterns and detect potential gambling problems before they develop. Operators can then implement targeted interventions based on individual risk profiles. 

Besides, the Integrity Exchange network connects betting operators globally to share data on suspicious activity. According to Sportradar, the system flagged 843 matches for potential irregularities in 2024, with investigators confirming 291 cases as suspicious. 

Tom Mace, SVP of Integrity and Regulatory Services, Product and Strategy at Sportradar, said: “This partnership with BetEsporte represents an important milestone in Sportradar’s continued mission to contribute to a safer and more sustainable sports betting and iGaming market. 

“BetEsporte is taking a proactive stance by incorporating responsible gambling as a central part of its operation. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect users and strengthen compliance.”

Good to know: Recently, the Brazilian Ministry of Sports and Sportradar Group signed a Technical Cooperation Agreement (ACT) to focus on sports integrity in Brazil

Marcos Pereira, BetEsporte CEO, said: “BetEsporte is fully committed to transparency and security in all its operations. The partnership with Sportradar, through the integration of Bettor Sense and Integrity Exchange, reinforces our dedication to promoting a responsible and ethical betting environment, in compliance with regulatory standards. 

“Sportradar’s advanced technology allows us to anticipate and prevent risk behaviors, ensuring the best possible experience for our bettors, with total security. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our main priority.”

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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