Total Performance Data partners with Palermo racetrack in Buenos Aires

The technology deployed at Palermo merges real-time tracking with live odds updates and graphic race visualizations.

Total Performance Data (TPD) has launched its GPS tracking, in-running odds and live race graphics at Palermo Racecourse in Buenos Aires. 

This represents TPD’s third deployment in South America of its system, which combines real-time positioning, in-running pricing and dynamic race visuals, to enhance both commercial potential and digital engagement at the track.

The Hipódromo de Palermo follows a group of international racecourses using TPD’s technology, including Ascot (UK), Churchill Downs (USA) and Meydan (UAE).

Adam Moore, Director of Racing Partnerships at TPD, said: “We are delighted to go live at Palermo, one of the most iconic and illustrious racecourses in Latin America. 

“Being our third installation in South America, this reflects growing demand in the region for the kind of high-quality tracking and performance data that drives modern racing engagement. We are proud to support the passionate team at Palermo in their pursuit of innovation and enhanced fan experience.”

Good to know: The installation at Palermo expands TPD’s presence in the region and reflects its ongoing efforts to deliver high-quality race data solutions across South America

Will Duff Gordon, TPD CEO, added: “We are so pleased to be partnering with the iconic Palermo racecourse, and we look forward to shining a data-driven spotlight on the equine athletes that perform there. 

“Palermo’s management team have been very supportive of TPD since inception and it’s our pleasure to see them join the global roster of over 150 smart racecourses.”

Federico Spangenberg, Racing Manager at Hipódromo de Palermo, noted that Palermo is the first racecourse in Argentina to adopt this technology.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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