IGT signs multi-year CMS agreement with Red Earth Casino in California
Red Earth Casino will upgrade its systems-hardware with Avento capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules and utilize its content management platform.
Key Points
- Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT Advantage’s new FloorNet architecture
- GM Michael Broderick stated the enhancements will allow Red Earth Casino to deliver a “deeply personalized player experience” while scaling “seamlessly” for future growth
International Game Technology (IGT) and Red Earth Casino in Thermal, California have agreed to a multi-year casino management systems (CMS) partnership to replace the property’s current systems-hardware with IGT Advantage.
In addition to deploying Advantage, Red Earth Casino will complete a full-floor systems-hardware upgrade with Avento capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules and utilize M5, a content management platform.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT Advantage casino management system,” Red Earth Casino GM Michael Broderick said.
“The versatility of IGT Advantage and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand and lead in the next era of Tribal gaming.”
Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as Advantage’s new FloorNet architecture, which features a “message bus” design that looks to elevate system performance and uptime, as well as SystemWatch, which provides 24/7 system monitoring.
Good to know: IGT officially debuted its Wheel of Fortune DiamondRS Premium Wheel cabinet in casinos across the US on April 21, including Sky River Casino in Elk Grove, California and Mohegan Sun in Connecticut
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT Advantage CMS to meet the opportunities of today and the future,” IGT President of Global Gaming Nick Khin said.
“In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction.”
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