OddsMatrix signs micro-markets integration agreement with nVenue
The company aims to expand its US sportsbooks offering
Key Points
- nVenue will integrate OddsMatrix’s Fast Markets with its data aggregation platform
- These will be distributed throughout the US and around the world
OddsMatrix has partnered with nVenue to integrate its micro-markets products throughout the US and globally.
This will give players around the US access to American football, basketball, baseball, ice hockey and motorsport through the OddsMatrix brand.
OddsMatrix serves as EveryMatrix’s tier-1 sportsbook platform and odds feeds service.
Under the terms of the deal, nVenue will integrate Fast Markets into the OddsMatrix data aggregation platform “with a focus on soccer.”
Once integrated, these will be distributed to customers, suppliers and major operator brands in the US and around the world.
OddsMatrix CEO Tor Skeie shared the company’s excitement for the collaboration by saying, “Micro betting is one of the fastest growing betting formats in North America, so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.
“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”
OddsMatrix released Fast Markets at the start of the 2023-24 soccer season.
Kelly Pracht, CEO and Co-Founder of nVenue, commented “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology.
“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
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