Circa becomes Founding Partner and official host for College Basketball Crown
The operator will provide accommodations for all College Basketball Crown referees in addition to hosting exclusive events to help enhance the overall tournament experience.
Key Points
- The partnership was brokered by AEG Global Partnerships, which will see Circa host several marquee events, including the Crown Town Fan Fest at Stadium Swim on April 4
- The event was launched by FOX Sports and AEG, serving as a postseason college basketball tournament taking place from March 31 through April 6
Circa Resort & Casino (Circa) has been named as a Founding Partner and the official host hotel for College Basketball Crown, a postseason college basketball tournament launched by FOX Sports and AEG Global Partnerships (AEG).
“Being part of the inaugural College Basketball Crown is an incredible opportunity to showcase our best-in-class amenities and one-of-a-kind experiences to a national audience,” Crica Owner and CEO Derek Stevens said.
“We are proud to play a key role in this landmark tournament, and we look forward to bringing the vibrant energy of downtown Las Vegas to life for fans, athletes and all attendees joining us from around the world.”
As the official host hotel of the tournament, Circa will provide accommodations for all College Basketball Crown referees while the event takes place from March 31 to April 6 at the MGM Grand Garden Arena and T-Mobile Arena.
“Circa Resort & Casino represents a perfect blend of innovation and excellence, making them an ideal Founding Partner for the College Basketball Crown,” AEG Global Partnerships COO and College Basketball Crown Board Member Nick Baker said.
“Their incredible amenities and dedication to hosting unforgettable events align perfectly with the vision we have for this tournament and the elevated experience we’re looking forward to providing all participants and attendees.”
Good to know: Circa Sports announced on January 13 that over $20.2m was awarded by the operator to winners of the Circa Survivor and Circa Million VI professional football contests
Circa will also host several marquee events, including the Crown Town Fan Fest at Stadium Swim on April 4 as well as an exclusive dining event at Barry’s Downtown Prime for tournament executives and university representatives.
As a Founding Partner, Circa will receive prominent brand exposure throughout the tournament, including courtside rotational signage, a featured segment on the main video board and national media exposure on FOX Sports channels.
The collaboration was brokered by AEG Global Partnerships and will look to leverage the tournament’s national and global broadcast exposure to enhance both the resort’s visibility and the overall fan experience.
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