RubyPlay enters US via agreement with Rush Street Interactive
The company has gone live in New Jersey via BetRivers.
Key Points
- Five games will be offered initially with this number set to rise to 15 by the end of January
- New Jersey will be the location of the launch, but other states are on the horizon
RubyPlay has marked its entrance into the US market via a partnership with Rush Street Interactive (RSI).
This deal has seen the iGaming development studio go live in New Jersey through RSI brand BetRivers.
Initially RubyPlay will offer an exclusive portfolio of five slot games made specifically for its new market entrance, which will reach 15 by the end of this month, including Go High Panda and Gummy Giga Match.
RubyPlay is aiming to expand its reach beyond New Jersey as well, through the BetRivers platform, with states such as Pennsylvania and Delaware in the pipeline.
RubyPlay Chief Product Officer Eyal Loz said, “We are incredibly excited to partner with RSI to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.
Good to know: RSI launched its online poker platform in Pennsylvania back in October
“At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”
RSI CEO Richard Schwartz added, “RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US.
“At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market.”
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