Penn Entertainment partners with MSE for market access in Washington DC
ESPN Bet will become a sports betting partner for local sports franchises such as the Capitals, Wizards and Mystics.
Key Points
- As part of the agreement, ESPN Bet will work closely with MSE to enhance fan experience through a multi-channel, integrated marketing partnership
- The operator will also receive IP rights for the sports franchises as well as in-arena and TV-visible signage
Penn Entertainment has agreed to a long-term partnership with Monumental Sports and Entertainment (MSE) which will give the company online market access in the Washington DC area for its ESPN Bet sportsbook.
Under the multi-channel agreement and subject to regulatory approvals, ESPN Bet also becomes a sports betting partner of MSE and its sports franchises, including the Washington Capitals, Washington Wizards and Washington Mystics.
“We are thrilled to join forces with Penn Entertainment and align with ESPN Bet, a leading brand across the sports and entertainment landscape,” MSE President of Business Operations and CCO Jim Van Stone said.
“This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN Bet’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena.”
As part of the agreement, ESPN Bet will work closely with MSE to enhance fan experience through a multi-channel, integrated marketing partnership. The collaboration will include in-arena and media components such as features in Capitals and Wizards game broadcasts on Monumental Sports Network (MNMT).
Good to know: Penn Entertainment announced the launch of its new Hollywood Casino app in Pennsylvania on December 18, with plans to expand the offering throughout additional jurisdictions during 2025
In addition, the partnership provides IP rights for MSE and its teams, in-arena and TV-visible signage, out-of-home advertising and “unique” hospitality for ESPN Bet and Hollywood Casino at Charles Town Races.
“We are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform,” Penn Entertainment CTO Aaron LaBerge said.
“This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN Bet at the center of the action where sports, technology and fan experience converge.”
Both MSE and Penn Entertainment stated that it supports the American Gaming Association’s Have A Game Plan, Bet Responsibly campaign, designed to ensure fans remain educated and equipped with tools to enjoy gaming in a responsible manner.
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