PrizePicks launches holiday-themed commercial and Picksmas campaign
The commercial is a recreation of an acclaimed NBA Christmas-themed advertisement featuring LeBron James, Stephen Curry and Kevin Durant.
Key Points
- PrizePicks’ new advertisement includes social media personalities such as Joe Budden, Druski, Sketch and Spice Adams
- Picksmas is an annual campaign held to reward players throughout the holiday season
PrizePicks has launched a new holiday-themed commercial featuring social media personalities as well as brought back its annual Picksmas giving campaign.
The commercial is a recreation of a well-known and popular NBA advertisement from 2013, including basketball stars such as LeBron James, Steph Curry and Kevin Durant. In the new PrizePicks’ advertisement, social media personalities like Druski, Joe Budden and Spice Adams attempt to recreate the NBA version with a series of comedic fails.
“I’d like to thank my PrizePicks family for getting me back on a basketball court so many years after I retired from the game I love,” Budden said.
“I had a blast as we always do, I can’t believe I’ve gone my whole life without knowing how athletic Spice Adams is!”
For the Picksmas campaign, PrizePicks will be launching promotions throughout December, culminating with the Seven Days of Picksmas promotion, where players will receive prizes each day they create a lineup.
Good to know: PrizePicks announced that the operator was awarded daily fantasy sports operator licenses in both Delaware and Missouri on October 24
“This spot is all about celebrating NBA culture, the holiday vibe and the pure fun of hoops,” PrizePicks Executive Creative Director Chip Singh said.
“We wanted to pay homage to the original Jingle Hoops but with our own playful PrizePicks twist— it’s special that we got to feature our own lineup of talent partners. The energy and humor they brought made every take a mix of laughs and surprises and it’s the kind of fun our players really understand.”
The commercial is now airing nationwide and will also be featured across PrizePicks’ social media platforms.
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