Aristocrat Interactive expands presence in Mexico through Big Bola deal
This will involve a full suite of iGaming solutions being provided.
Key Points
- This deal involves a number of solutions including a PAM, sportsbook solution and managed services system
- Aristocrat Interactive will also provide new terminals for Big Bola’s land-based operations
Aristocrat Interactive has partnered with Big Bola in Mexico, providing the operator with a range of iGaming solutions.
Through this deal, Aristocrat’s online Real Money Gaming (RMG) division will provide a Player Account Managment (PAM), sportsbook solution, managed services system and will supply Self-Service Betting Terminals (SSBTs).
As a result of this, Big Bola will have access to an array of gaming content from different casino providers, while the PAM will be beneficial in providing them with engagement tools, data analytics, payment methods and compliance features.
On top of these services, a mobile application will be developed by Aristcorat Interactive for Big Bola.
Aristocrat Interactive Chief Strategy Officer Tsachi Maimon said, “We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business.
“This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Good to know: Last month, Aristocrat Leisure reported its FY24 financial results, showing growth in revenue and EBITDA, with Aristocrat Interactive’s revenue up 85% year-over-year
COO & Business Development at Big Bola Emilio Quirós added, “With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform.
“Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
In other news from the region, GiG last week collaborated with longstanding partner LuckyDays to bring its iGaming technology to the regulated market in Mexico.
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